Founded in 1908 by Ludovico Martelli in Florence Italy. Proraso is renowned worldwide for its quality shaving products and for eighty years it has guarded its secret formula based on Eucalyptus Oil in a way that only a small family owned Italian business can. Over time, Proraso formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Ludovico to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home. Proraso’s image is legendary, conveying Italian taste and the history of a brand synonymous of quality in the shaving world.